The online supermarket giant Grub Hub is launching a new, more personal, offering to the food delivery industry.
The move is designed to compete with the likes of Amazon, which is launching its own delivery service, Amazon Prime, and will be competing with the delivery services of its competitors in the coming years.
The company, which already has its own fleet of vans, has also bought the GrubHQ brand, a name that sounds like it should be a little bit more familiar to customers, but which is actually actually just a combination of the words “Hub” and “Hubport”.
GrubHub, which was founded in 2007, is one of the fastest growing food delivery companies in the world.
The company is already in the business of delivering to major US cities and is working on adding delivery to Europe and Asia, but this will be the first time Grub has a direct connection to customers.
The brand has had a good run in recent years, with it being valued at $20bn (£14bn) in its initial public offering.
It recently announced that it had raised $2.7bn in Series A funding from a number of major investors including Andreessen Horowitz, Digital Currency Group, Sequoia Capital, and Benchmark Capital.